Brand Designer

About

The Person Behind the Work

Design rooted in strategy, driven by purpose.

Brand Designer

About

The Person Behind the Work

Design rooted in strategy, driven by purpose.

Brand Designer

About

The Person Behind the Work

Design rooted in strategy, driven by purpose.

Who I Am

Design with Purpose and Personality

Shaping meaningful brands through strategy, creativity, and collaboration.

I’m a brand designer with a passion for building visual identities that feel as good as they look. My approach blends strategy and creativity to help brands show up with clarity, confidence, and meaning. I believe that design is more than decoration—it's a tool for communication, connection, and growth.

With years of experience working with startups, creative entrepreneurs, and established businesses, I’ve developed a process that’s both collaborative and thoughtful. Every project begins with understanding—your goals, your audience, and what makes you different. From there, we build a brand that speaks your truth and resonates at every touchpoint.

Whether you're launching something new or refining an existing brand, I’m here to guide you through the journey—offering not just design, but direction, partnership, and care every step of the way.

Who I Am

Design with Purpose and Personality

Shaping meaningful brands through strategy, creativity, and collaboration.

I’m a brand designer with a passion for building visual identities that feel as good as they look. My approach blends strategy and creativity to help brands show up with clarity, confidence, and meaning. I believe that design is more than decoration—it's a tool for communication, connection, and growth.

With years of experience working with startups, creative entrepreneurs, and established businesses, I’ve developed a process that’s both collaborative and thoughtful. Every project begins with understanding—your goals, your audience, and what makes you different. From there, we build a brand that speaks your truth and resonates at every touchpoint.

Whether you're launching something new or refining an existing brand, I’m here to guide you through the journey—offering not just design, but direction, partnership, and care every step of the way.

Who I Am

Design with Purpose and Personality

Shaping meaningful brands through strategy, creativity, and collaboration.

I’m a brand designer with a passion for building visual identities that feel as good as they look. My approach blends strategy and creativity to help brands show up with clarity, confidence, and meaning. I believe that design is more than decoration—it's a tool for communication, connection, and growth.

With years of experience working with startups, creative entrepreneurs, and established businesses, I’ve developed a process that’s both collaborative and thoughtful. Every project begins with understanding—your goals, your audience, and what makes you different. From there, we build a brand that speaks your truth and resonates at every touchpoint.

Whether you're launching something new or refining an existing brand, I’m here to guide you through the journey—offering not just design, but direction, partnership, and care every step of the way.

Let’s Work Together

Over 95% of websites get zero traffic from Google.

Usually it has nothing to do with the business itself. The site just wasn't built with search in mind. Every service I offer is built around fixing that.

Want to be findable?

Let’s Work Together

Over 95% of websites get zero traffic from Google.

Usually it has nothing to do with the business itself. The site just wasn't built with search in mind. Every service I offer is built around fixing that.

Want to be findable?

Let’s Work Together

Over 95% of websites get zero traffic from Google.

Usually it has nothing to do with the business itself. The site just wasn't built with search in mind. Every service I offer is built around fixing that.

Want to be findable?

Recent Work

Over 95% of websites get zero traffic from Google.

Usually it has nothing to do with the business itself. The site just wasn't built with search in mind. Every service I offer is built around fixing that.

Brand Identity Design

Kin Studio

A calming, minimalist identity for a boutique wellness brand focused on balance and self-care.

2024

Packaging Design

Field Coffee Co.

Crafted a warm, earthy visual system for a specialty coffee shop blending community and quality.

2023

Brand Strategy

Nord Agency

Rebranding a digital agency with a bold, modern identity that reflects clarity and confidence.

2022

Art Direction

Lune Journal

Developed a soft, editorial brand for an independent print publication focused on slow living.

2021

Recent Work

Over 95% of websites get zero traffic from Google.

Usually it has nothing to do with the business itself. The site just wasn't built with search in mind. Every service I offer is built around fixing that.

Brand Identity Design

Kin Studio

A calming, minimalist identity for a boutique wellness brand focused on balance and self-care.

2024

Packaging Design

Field Coffee Co.

Crafted a warm, earthy visual system for a specialty coffee shop blending community and quality.

2023

Brand Strategy

Nord Agency

Rebranding a digital agency with a bold, modern identity that reflects clarity and confidence.

2022

Art Direction

Lune Journal

Developed a soft, editorial brand for an independent print publication focused on slow living.

2021

Recent Work

Over 95% of websites get zero traffic from Google.

Usually it has nothing to do with the business itself. The site just wasn't built with search in mind. Every service I offer is built around fixing that.

Brand Identity Design

Kin Studio

A calming, minimalist identity for a boutique wellness brand focused on balance and self-care.

2024

Packaging Design

Field Coffee Co.

Crafted a warm, earthy visual system for a specialty coffee shop blending community and quality.

2023

Brand Strategy

Nord Agency

Rebranding a digital agency with a bold, modern identity that reflects clarity and confidence.

2022

Art Direction

Lune Journal

Developed a soft, editorial brand for an independent print publication focused on slow living.

2021

Services

Over 95% of websites get zero traffic from Google.

Usually it has nothing to do with the business itself. The site just wasn't built with search in mind. Every service I offer is built around fixing that.

Want to be findable?

Brand Identity

Logos, color palettes, and full visual systems that define your brand’s look and feel.

Brand Strategy

Positioning, messaging, and brand voice to give your visuals a clear direction.

Packaging Design

Custom, eye-catching packaging that tells your product’s story at first glance.

Web & Digital Assets

On-brand website layouts, social templates, and digital design support.

Services

Over 95% of websites get zero traffic from Google.

Usually it has nothing to do with the business itself. The site just wasn't built with search in mind. Every service I offer is built around fixing that.

Want to be findable?

Brand Identity

Logos, color palettes, and full visual systems that define your brand’s look and feel.

Brand Strategy

Positioning, messaging, and brand voice to give your visuals a clear direction.

Packaging Design

Custom, eye-catching packaging that tells your product’s story at first glance.

Web & Digital Assets

On-brand website layouts, social templates, and digital design support.

Services

Over 95% of websites get zero traffic from Google.

Usually it has nothing to do with the business itself. The site just wasn't built with search in mind. Every service I offer is built around fixing that.

Want to be findable?

Brand Identity

Logos, color palettes, and full visual systems that define your brand’s look and feel.

Brand Strategy

Positioning, messaging, and brand voice to give your visuals a clear direction.

Packaging Design

Custom, eye-catching packaging that tells your product’s story at first glance.

Web & Digital Assets

On-brand website layouts, social templates, and digital design support.

Awards & Recognition

Over 95% of websites get zero traffic from Google.

Usually it has nothing to do with the business itself. The site just wasn't built with search in mind. Every service I offer is built around fixing that.

Awwwards

2025

Site of the Day

Recognized for innovation and visual storytelling in the rebranding of a creative agency.

Indigo Design Award

2024

Gold

Awarded for best use of minimalist design in wellness branding.

CSS Design Awards

2023

Special Kudos

Honored for standout UI/UX and aesthetic harmony across web and packaging.

Behance Interaction

2022

Featured Project

Selected for exceptional editorial layout and cohesive visual identity.

Awards & Recognition

Over 95% of websites get zero traffic from Google.

Usually it has nothing to do with the business itself. The site just wasn't built with search in mind. Every service I offer is built around fixing that.

Awwwards

2025

Site of the Day

Recognized for innovation and visual storytelling in the rebranding of a creative agency.

Indigo Design Award

2024

Gold

Awarded for best use of minimalist design in wellness branding.

CSS Design Awards

2023

Special Kudos

Honored for standout UI/UX and aesthetic harmony across web and packaging.

Behance Interaction

2022

Featured Project

Selected for exceptional editorial layout and cohesive visual identity.

Awards & Recognition

Over 95% of websites get zero traffic from Google.

Usually it has nothing to do with the business itself. The site just wasn't built with search in mind. Every service I offer is built around fixing that.

Awwwards

2025

Site of the Day

Recognized for innovation and visual storytelling in the rebranding of a creative agency.

Indigo Design Award

2024

Gold

Awarded for best use of minimalist design in wellness branding.

CSS Design Awards

2023

Special Kudos

Honored for standout UI/UX and aesthetic harmony across web and packaging.

Behance Interaction

2022

Featured Project

Selected for exceptional editorial layout and cohesive visual identity.

Frequently Asked Questions

Answers to Common Questions

From timelines to process details, here are quick answers to the most frequent questions I get.

How long does a brand identity project take?

Do you offer payment plans?

Can you also design my website?

Do you work with international clients?

What do I need to get started?

Frequently Asked Questions

Answers to Common Questions

From timelines to process details, here are quick answers to the most frequent questions I get.

How long does a brand identity project take?

Do you offer payment plans?

Can you also design my website?

Do you work with international clients?

What do I need to get started?

Frequently Asked Questions

Answers to Common Questions

From timelines to process details, here are quick answers to the most frequent questions I get.

How long does a brand identity project take?

Do you offer payment plans?

Can you also design my website?

Do you work with international clients?

What do I need to get started?

Designed to stand out. Built to rank.

SMAK Creative is an Edmonton-based branding and web design studio helping ambitious businesses look distinctive, communicate clearly, and grow with confidence.

© 2026 Copyright

SMAK

Designed to stand out. Built to rank.

SMAK Creative is an Edmonton-based branding and web design studio helping ambitious businesses look distinctive, communicate clearly, and grow with confidence.

© 2025 Copyright

SMAK

Designed to stand out. Built to rank.

SMAK Creative is an Edmonton-based branding and web design studio helping ambitious businesses look distinctive, communicate clearly, and grow with confidence.

© 2025 Copyright

SMAK